Carrying Over
Why does a metaphor move you when the plain statement of the same thing does not? A sentence about a sweet look engages parts of the brain more than a sentence about a kind one. A fresh image draws on the body, and a worn one fades. Six famous experiments in this field failed when they were run again, and what survived is smaller and stranger. I brought it a theory of my own: that metaphor does at the level of language what happens at the level of lived experience. Here is what the evidence does to it, and what is left over.
I was watching the second episode of John Vervaeke’s lecture series Awakening from the Meaning Crisis when it brought me to an insight of my own. Vervaeke was talking about metaphor. He said the word is itself a metaphor, and that it means “to bridge, to carry over, to connect things that are normally not connected.” The insight was about the writing on this site.
Here is the thought as I first put it down. It’s the metaphor in this writing that’s so powerful, and I think that’s true for other readers too. Why? I think it’s because metaphor does at the level of language what happens at the level of lived experience. It either puts you back into a state you occupied when you went through something, or it lets you feel your way into one you haven’t been through yet. What could be more powerful than that?
It isn’t only this site. Some of the people I admire most were wordsmiths. Alan Watts and Ram Dass had an extraordinary ability to carry meaning across to whoever was listening. I think this runs very deep, all over the place, and when I said so, I reached for a metaphor: we need to plumb those depths. I couldn’t make the point without doing the thing the point is about.
So that is the thesis, and it has two halves. Re-entry: a metaphor can put you back into a state you have already lived. Pre-entry: a metaphor can carry you into a state you haven’t lived yet. If both hold, metaphor isn’t decoration laid over meaning. It is how meaning gets from one person to another.
This section has a method, and the thesis gets no exemption because it’s mine. The evidence goes first. The failures get reported by name. At the end comes a plain account of what has not been shown.
I.The Felt Shift
In Athens, moving companies advertise themselves as metaforés.
In modern Greek, metaforá still means transport, the carrying of things from one place to another. The French historian Michel de Certeau noticed this in 1980: “In modern Athens, the vehicles of mass transportation are called metaphorai. To go to work or come home, one takes a ‘metaphor’ – a bus or a train.” The word means what it says. Meta, across. Pherein, to carry. A metaphor is a vehicle, and in 1936 the critic I. A. Richards gave the two halves names: he called the two halves of every metaphor the tenor, the thing being talked about, and the vehicle, the thing that carries it.
We ride these vehicles all day without noticing. A team of linguists led by Gerard Steen went through a large sample of real English, word by word, marking every one used metaphorically. They found that about one word in every seven and a half is. The surprise was where. Conversation was the least metaphorical kind of language they measured, at under eight percent. Fiction came in at under twelve. The most metaphorical writing of all was academic prose, at eighteen and a half percent. The language of explanation runs on carrying-over more than the language of storytelling does.
Listen to how we talk about understanding itself. You grasp an idea. You see what someone means. You get the point, you follow the argument, you catch the drift. Vervaeke notices that the words for being in charge, oversight and supervision, both mean seeing from above. He calls them “little whispers little echoes of shamanic flight,” an old picture of understanding: rising over the world and looking down. We can’t even talk about knowing without borrowing a body to do it with.
Aristotle knew what this was for. “Ordinary words convey only what we know already,” he wrote in the Rhetoric. “It is from metaphor that we can best get hold of something fresh.” His example was a poet calling old age “a withered stalk.” You already knew what old age was. You knew what a stalk was. But the two together hand you something neither gave you alone: the dryness, the lightness, the way a thing that once held up a flower now holds up nothing.
And there is a moment when that lands. You know it from the inside. Someone says a thing in a new way and something in you shifts. A small release, sometimes physical, in the chest or behind the eyes. You understand something you couldn’t have put into words a second before, and you couldn’t fully put it into words now either.
The philosopher who spent his life on that moment was Eugene Gendlin, at the University of Chicago. In 1962 he gave it a name: felt meaning. He meant the meaning you have before you have the words, the sense you can feel and point to before you can say what it is. “Because felt meaning can be referred to directly,” he wrote, “it can be a starting point.” It was not, for him, a vague mood. “The felt meaning, thus, has a vital and independent function. It is independently meaningful.”
Later he called it the felt sense, and was blunt about where it lives: “It is not words or images, but a bodily sense.” Stay with the felt sense, he advised, and something gives: “a slight ‘give’ or release.” And it can’t be forced. “It comes on its own. We don’t control that.”
Gendlin also had a theory of metaphor, and it is the most radical thing in this piece. The classical view, going back to Aristotle, is that a metaphor finds a likeness that was already there. “To make good metaphors,” Aristotle said in the Poetics, “implies an eye for resemblances.” Gendlin thought that gets it backwards. A metaphor doesn’t cross two situations to find what they share; “there is only one single situation, the new one.” The likeness isn’t the cause. “The commonalities do not determine the metaphor,” he wrote. “[F]rom the metaphor, and only after it makes sense, is a new set of commonalities derived.”
Read that again with Aristotle’s withered stalk in mind. Nobody had a list of the ways old age resembles a stalk before the poet said it. The poet’s line made a new situation, and the resemblances came pouring out of it afterwards, more than anyone could count. “A metaphor generates an endless chain of commonalities,” Gendlin wrote, “not a single pattern.” Paul Ricoeur, who titled his great book on the subject La métaphore vive, the living metaphor, said much the same in other words: metaphor is how language “unleashes the power that certain fictions have to redescribe reality.”
That is very close to what I was trying to say. A metaphor isn’t a description of an experience. It places you, for a moment, inside a new one, and the meaning comes out of being there.
That much is phenomenology, and philosophy. The question for this section is whether anything in the evidence answers to it.
II.Where the Feeling Lives
A sweet look. Here are two sentences. She looked at him sweetly. She looked at him kindly. They mean nearly the same thing. In 2014 Francesca Citron and Adele Goldberg built thirty-seven pairs like these, each a taste metaphor and a literal twin that differed by one word. They matched the pairs on familiarity, imageability and emotional tone. When people rated them, the two versions came out equally arousing. Then German speakers read them in a brain scanner.
The brain disagreed with the ratings. The metaphorical sentences produced more activity in the amygdala and the front of the hippocampus, regions involved in emotion and memory. They also produced more activity in regions involved in taste. Nobody tasted anything. A word about the sweetness of a look reached regions that handle taste.
One study is one study, and the same group’s later work was mixed. In a 2016 follow-up with longer passages, the amygdala tracked how metaphorical people judged a passage to be, but the direct comparison between metaphorical and literal passages wasn’t significant. In 2020 the effect was weaker when people read in a second language.
Then the group tried something different: no scanner, just the pupils of the eye, which widen with engagement. In a 2021 study, sixty-one people listened to metaphors and their literal paraphrases, and their pupils widened more at the metaphors, at the metaphor itself. Afterwards the listeners said the metaphors conveyed richer meaning. They did not say they conveyed more information. The authors were careful: they couldn’t tell whether the widening reflected feeling or extra mental effort.
Richer meaning, but not more information. That may be as good a description of felt meaning as any. Nothing was added to the facts. Something was added to the listener.
A rough day. In 2012 Simon Lacey, Randall Stilla and K. Sathian scanned people as they took in sentences like she had a rough day. Regions of the brain that respond to the texture of things under the fingers responded to the metaphor, and not to its literal paraphrase. It is often cited, and it came from seven people and hasn’t been replicated. It belongs here as a pointer, not a proof.
The firmer work is about action. Rutvik Desai and his colleagues have built a case that action metaphors, grasp the idea, the church bent the rules, draw on the brain’s systems for planning real movement. One of their studies concluded that “the metaphoric sense is based in concrete action semantics”: to understand bending a rule, you lean, a little, on what it is to bend something.
Gooseflesh. In 2017 a team led by Eugen Wassiliwizky played poems to twenty-seven people who loved poetry, and filmed their skin. Every one of them reported chills at some point. In eleven of them, the camera caught the gooseflesh rising. The chills were not scattered at random. They clustered at the ends of lines, the ends of stanzas, and most of all toward the end of a poem, the places where the meaning lands. The brain’s reward circuitry was active during the chills, and one part of it was active in the build-up just before. This was poetry, not metaphor in particular, and the samples were small. But it is about as close as anyone has come to filming a felt shift.
The losses. Now the part that most popular writing about metaphor leaves out. Between 2001 and 2011, a run of famous experiments seemed to show that the body’s metaphors steer us from underneath: that physical warmth makes us warmer toward people, that physical cleanliness makes us feel morally clean, that reading about movement moves the hand; and, close cousins, that a language’s metaphors reshape how its speakers think. These are the strongest versions of the idea, and most of them fell.
- Warm coffee. In 2008, Science published a study in which people who had briefly held a warm cup judged a stranger as warmer. In 2014, a team ran it again in three laboratories with 861 people. Their summary: “We did not replicate the effect in any individual laboratory.”
- The Macbeth effect. In 2006, Science published a study suggesting that people who recalled an unethical act wanted to wash. Several teams tried again. One reported being “unable to detect a ‘Macbeth Effect’ in any of our experiments.” A 2018 meta-analysis found that in studies by independent labs the effect was indistinguishable from zero.
- Vertical time. In 2001, a study suggested Mandarin speakers think of time vertically because their language does. The original method failed in later replications. The original author later reported “inconsistent results,” and partial support with a new task.
- The crime beast. In 2011, a study reported that calling crime a “beast” rather than a “virus” pushed readers toward harsher policies. In 2014, four experiments with 1,790 people found no effect. (The original authors replied that public opinion had shifted in the meantime.)
- Sentences that move the hand. In 2002, a study reported that reading a sentence about moving something toward or away from yourself sped up a matching movement of the hand. In 2022, eighteen laboratories reran it in a preregistered test with 1,278 people. Their report: “none of the 18 labs … observed a reliable ACE,” the name for the effect. Two of the paper’s authors were the original researchers. They put their names to the test of their own finding. That is what it looks like when a field works.
- Pictures in the mind. For years, studies suggested that reading a sentence that implies an object’s orientation primes you to recognize a picture of it pointing the same way. In 2025, fifty laboratories working in eighteen languages tested more than four thousand people and found “no compelling evidence” for the orientation effect. (A related effect for an object’s shape has held up better.)
What survives. Metaphor framing does move people, but less than its reputation. In 2019 Britta Brugman, Christian Burgers and Barbara Vis pooled ninety-one studies of political persuasion, almost thirty-five thousand people, and found an average effect they called “statistically small.” The detail inside it matters more. A single metaphorical word had almost no effect at all. A metaphor developed as a whole idea, carried through an argument, had about five times as much. A single word barely carries anyone. It takes a whole image.
Look at the pattern across all of this. The claims that failed hardest were claims about the body steering behaviour from below: a warm cup, a clean hand, a sentence moving the hand, a picture’s orientation, quietly changing what people do. The claims about language reshaping thought fared little better. The claims that survive are narrower, and they are about understanding. When a person takes in a living metaphor, more of the person is engaged than when they take in its literal twin: more of the body’s maps, more of what goes with feeling, more of the eye. The failures sink a bigger, flashier version of my idea. They don’t sink felt meaning.
They also leave the deepest question about metaphor where it was. That metaphor is everywhere in language is settled. Whether we think in metaphors, as George Lakoff and Mark Johnson argued in 1980, is still disputed, and much of the evidence for it comes from language itself, which is the thing being explained.
III.Why It Fades
There is one more finding from Desai’s laboratory, and it leads back to the first Inquiry.
In 2011 his group scanned twenty-two people reading literal and metaphorical sentences about action, and measured how familiar each sentence was. The more familiar a sentence, the less it engaged the primary movement regions of the brain. Familiar metaphors still drew on the body, but faintly: the simulations, they wrote, “become less detailed and involve only secondary motor regions as familiarity increases.” In later work, idioms barely engaged it at all. They titled the paper “The neural career of sensory-motor metaphors.”
The title echoes an earlier idea. Six years earlier, Brian Bowdle and Dedre Gentner had proposed that metaphors have careers. A new metaphor is understood by comparison: you lay one thing beside another and look for the likeness. With use it changes jobs. It becomes a category, a word with a second meaning of its own, and comparison is no longer needed. They called it “a shift in mode of mapping from comparison to categorization as metaphors are conventionalized.” Grasp was a hand closing on something. Now it means understand, and nothing in your hand moves.
A German philologist got there first, with no scanner at all. In 1873 Friedrich Nietzsche wrote, in Maximilian Mügge’s translation:
What therefore is truth? A mobile army of metaphors, metonymies, anthropomorphisms: in short a sum of human relations which became poetically and rhetorically intensified, metamorphosed, adorned, and after long usage seem to a nation fixed, canonic and binding; truths are illusions of which one has forgotten that they are illusions; worn-out metaphors which have become powerless to affect the senses; coins which have their obverse effaced and now are no longer of account as coins but merely as metal.
Powerless to affect the senses. That is Desai’s finding, a hundred and thirty-eight years early. Nietzsche is usually read as an enemy of metaphor here, but read the rest of the essay and it’s the other way round. He called “that impulse towards the formation of metaphors” the “fundamental impulse of man, which we cannot reason away for one moment — for thereby we should reason away man himself.” What he distrusted was not metaphor. It was forgetting that it was one.
If you read the first Inquiry, you have seen this before. A slime mould learns to stop noticing a bitter bridge. An image held perfectly still on the retina fades to a blank field. The dopamine neuron goes quiet once the juice is expected. Life marks change and lets go of what stays the same. Now it turns out that language does it too. A metaphor is a small new experience, and like every other experience it becomes the floor you stand on. The coins wear smooth from handling.
Aristotle saw what keeps them sharp. Metaphors that make us see, he said, represent things “in a state of activity.” He pointed to Homer’s habit of giving “metaphorical life to lifeless things”: the spear-point “stuck in the earth, still panting to feed on the flesh of the heroes.” “Here he represents everything as moving and living,” he wrote, “and activity is movement.” In the first Inquiry, the eye kept the world visible by trembling. The living metaphor does the same thing for meaning: it keeps moving, so it can keep being seen.
The wordsmiths. This is what I think Watts and Ram Dass knew how to do. They kept minting new coins.
Watts used the coin image himself, from the other direction. In The Wisdom of Insecurity (1951) he wrote that “thoughts, ideas, and words are ‘coins’ for real things.” Coins aren’t bread, and he never let anyone forget it: “A menu is very useful, but it is no substitute for the dinner.” And in The Book (1966): “To idolize scriptures is like eating paper currency.”
Then he would hand you something you couldn’t mistake for a menu. In a lecture later published in The Tao of Philosophy, he said: “You are something the whole universe is doing in the same way that a wave is something that the whole ocean is doing.” In The Book he did it again with grammar: “As the ocean ‘waves,’ the universe ‘peoples.’” He took a word everyone uses as a noun, people, and made it a verb for something the universe does, and for a moment you feel yourself as something happening rather than something that exists. On music and dancing he did it with plain description: “The meaning and purpose of dancing is the dance.” No one can hear that sentence and think a dance is for getting to the other side of the room.
He rarely dropped a single word and moved on. He built the whole image and stayed inside it with you. That is the five-to-one difference in Brugman’s numbers, practised as an art.
Aristotle, who saw so much, also thought this couldn’t be taught. Command of metaphor, he wrote, “alone cannot be imparted by another; it is the mark of genius.” Maybe. But you can learn to recognize the coin that still has its face.
IV.What It Can Carry
So the question is not whether metaphor moves people. It is whether it does what I said it does: carry experience from one person to another, both the kind you have had and the kind you haven’t.
Here is the thesis at full strength. Experience is private. Nobody can hand you what they felt. But a metaphor can build, in you, a small version of the state that produced it, out of materials you already have. That is how the contemplative teachers taught: they couldn’t give you the experience, so they gave you an image that would assemble it. It’s how anyone ever learns what grief is before grief arrives, or what love will be before it comes. If that’s right, metaphor is not one tool among many. It is the only bridge there is between one inner life and another.
Re-entry, partly earned. The first half holds up reasonably well. Understanding a living metaphor draws on the body’s own maps of the experience it names: movement for bent the rules, taste for a sweet look, perhaps touch for a rough day. That is a kind of re-entry. It is fainter than memory, it fades with familiarity, and it rests on studies smaller than I would like. But the fading is part of my point. A metaphor puts you back where you’ve been only while it is alive.
Ram Dass gave the best example I know, and it shows re-entry doing something more. Speaking about self-judgment, he started in the woods: “you see all these different trees. And some of them are bent, and some of them are straight.” You don’t blame a tree for being bent. “You just allow it. You appreciate the tree.” Then: “The minute you get near humans, you lose all that.” And then the move: “And so I practice turning people into trees.”
Everyone has stood in a forest and felt that easy acceptance. He uses the metaphor to put you back there, and then he carries the state somewhere you’ve never had it: into the presence of another person, or of yourself. Re-entry becomes the vehicle for pre-entry. That’s what a wordsmith does.
Pre-entry: the case against. The second half is where the evidence pushes back, and it pushes from three directions.
First, the vehicle doesn’t drive itself. In 1980 Mary Gick and Keith Holyoak gave people a classic puzzle: how do you destroy a tumour with rays that would also destroy the healthy tissue they pass through? The answer is to send many weak rays from different directions, so that they meet only at the tumour. Before the puzzle, people read a story about a general who takes a fortress by splitting his army into small groups that come down many roads at once. It’s the same solution in different clothes. Without a hint, only about one person in five used the story. Told that the story might help, nine in ten solved it. The analogy was sitting there, fully formed, and almost nobody crossed it alone. Someone had to point.
Second, the feeling of insight is not proof of insight. The aha moment is real and can be measured. In 2004 Mark Jung-Beeman and his colleagues gave people three-word puzzles: find the one word that goes with pine, crab and sauce. (It’s apple.) When people solved with a sudden flash rather than step by step, the EEG showed a burst of high-frequency activity over the right temporal lobe about a third of a second before they answered. Insight has a signature. But Ruben Laukkonen and his colleagues have since shown that the feeling can be misled. In preregistered studies, when people had an aha moment while solving a puzzle, a completely unrelated statement shown at that moment felt truer to them, even a false one. The feeling of meaning can attach itself to whatever happens to be nearby. The study that found metaphors carry richer meaning but no more information cuts both ways too. A metaphor can feel like more than it is.
It struck me, reading this back, that an insight is its own kind of metaphor. In the moment of an aha, two things that weren’t connected are carried across into one, and a new situation appears, which is exactly what Gendlin said a metaphor does. That’s why insight feels the way it does: the same small release, the same sense of being handed something whole. And it’s why the same warning applies to both. It matters most in the states where insight comes hardest and fastest. People who take psychedelics often come back with a flood of insights, and a conviction that what they saw was more real than ordinary life. The next Inquiry, More Real Than Real, takes that conviction seriously, and carries this finding in with it.
Third, the felt sense is hard to check. Gendlin’s work grew into a method, and a method can be tested. Since the 1960s, researchers have rated therapy clients on how much they speak from felt experience, and asked whether clients who do it more get better. Across many small studies the answer is yes, a little. A meta-analysis found a correlation of about .25 across ten studies, and its own authors called the conclusions “tenuous at best.” Most of the work comes from inside the movement, there are no randomized trials, and a correlation can’t show that speaking from the felt sense causes anything. Gendlin’s colleague Mary Hendricks built a method for thinking from that place, which they called Thinking At the Edge, and Gendlin gave it a test only the thinker can run: “Statements that speak-from the felt sense can be recognized by the fact that they have an effect on the felt sense.” That may be true. But it is a test that happens inside one person, and no instrument can follow it there.
The residue. So the honest result is narrower than the thesis. Re-entry is partly earned: a living metaphor draws on the body’s record of experiences the reader has already had. Pre-entry is the residue. A metaphor can build something in a person who has never had the experience. Whether what it builds is the thing itself, whether the reader who has never grieved now knows something true about grief, is exactly what the instruments can’t reach. They can measure engagement: a pupil, a burst of activity, gooseflesh on a forearm. They can’t compare what you felt with what the writer felt, because there is nowhere to stand and see both.
Ram Dass, speaking to a room full of psychologists in 1980, put the limit about as well as it can be put: “We can point at the moon, a little bit.”
Unexplained is not inexplicable, and a gap in one account is not evidence for any other. Everything That I Am put it as two orientations aimed at different targets with different tools. Here the empirical work has done what it can. It has shown that metaphor engages more of a person than plain statement, that the engagement fades with use, that it needs a pointer, and that its feeling of truth can be fooled. It hands back one question: whether one inner life can carry another across. The contemplative traditions have always answered yes, with conditions. The evidence can’t confirm that, and it can’t rule it out.
V.What the Traditions Knew
None of what follows is evidence. The claim is about the persistence of a practice, not the truth of anyone’s metaphysics. Long before anyone put a reader in a scanner, the traditions taught almost entirely through metaphor, and warned, almost in the same breath, against mistaking the metaphor for the thing.
They taught through it, because what they were pointing at couldn’t be said plainly. Mark’s gospel says of Jesus: “And with many such parables spake he the word unto them, as they were able to hear it. But without a parable spake he not unto them: and when they were alone, he expounded all things to his disciples.” Parables for the crowd, as they were able to hear it, and then, in private, someone to point. That is Gick and Holyoak’s finding, nineteen centuries early. Plato, about to give the two most famous images in Western philosophy, announces each one as an image: “let me speak briefly, and in a figure,” before the charioteer and his two horses; “let me show in a figure how far our nature is enlightened or unenlightened,” before the cave.
They taught by tasting. The Psalm says: “O taste and see that the LORD is good.” And the Chāndogya Upanishad has the clearest scene of felt meaning I know. The father Uddālaka tells his son Śvetaketu to drop a lump of salt into water and come back in the morning. In Max Müller’s 1879 translation:
The father said to him: ‘Bring me the salt, which you placed in the water last night.’ The son having looked for it, found it not, for, of course, it was melted.
The father said: ‘Taste it from the surface of the water. How is it?’ The son replied: ‘It is salt.’ ‘Taste it from the middle. How is it?’ The son replied: ‘It is salt.’ ‘Taste it from the bottom. How is it?’ The son replied: ‘It is salt.’
Then: “Here also, in this body, forsooth, you do not perceive the True (Sat), my son; but there indeed it is.” And the line the whole teaching was built to carry: “It is the True. It is the Self, and thou, O Śvetaketu, art it.”
The father doesn’t explain. He couldn’t have. You can’t see dissolved salt. You can only taste it, everywhere in the water at once. So he gives the boy an experience to have, and lets the meaning come out of it afterwards, exactly as Gendlin said a metaphor works. The Map already has this teacher’s other lesson, the seed broken open with nothing inside. The seed teaches by showing you nothing. The salt teaches by letting you taste what you can’t see.
They knew each image is partial. In the Udāna, blind men are each led to a different part of an elephant and asked what an elephant is like; one says a jar, one a winnowing basket, one a ploughshare, one a plough, and they come to blows, “perceiving only one side of a case.” Rumi tells it in the dark, in E. H. Whinfield’s 1898 translation: a water-pipe, a fan, a pillar, a throne. “The eye of outward sense is as the palm of a hand,” he writes. “The whole of the object is not grasped in the palm.” Every metaphor is one palm on the elephant.
And they guarded against the vehicle. The Laṅkāvatāra Sūtra warns of people “unable even to the day of their death to abandon the idea that in the finger-tip of words there is the meaning itself.” The Śūraṅgama Sūtra makes it one of the best-known images in Buddhism, in the translation by Dwight Goddard and Bhikshu Wai-tao: a man points at the moon, and the other man “ought to look at the moon, but instead he looks at the finger and by so doing, not only misses the moon but misses the finger, also. And why? Because he has taken the finger to be the moon.” The Zohar says the same of scripture: “The recitals of the law are the vestment of the law. Woe to him who takes that vestment for the law itself!” Zhuangzi, in James Legge’s translation, already on this Map: “Words are employed to convey ideas; but when the ideas are apprehended, men forget the words. Fain would I talk with such a man who has forgot the words!” And the Buddha, in the parable of the raft: “By the parable of the raft I will teach how to abandon and not to retain.” You build the raft to cross the river. On the far side, you don’t carry it on your head.
And one of them understood wearing smooth. Around the year 500, the Christian writer known as Pseudo-Dionysius faced a problem: scripture describes God in strange and even unflattering images. He decided these were not an embarrassment but a safeguard. Revelation through what he called “dissimilar similitudes,” he argued, is “more appropriate to the hiddenness of things unutterable.” A beautiful image of God is dangerous, because people come to rest in it and take the picture for the thing. A strange image never becomes comfortable. It can’t wear smooth, because no one ever settles into it. Fifteen centuries before the career of metaphor was named, he had found a way to stop a metaphor from retiring.
That is a resemblance, not a confirmation, and it is a striking one. Peoples who mostly never met each other taught through images, knew that images wear out and mislead, and built ways to keep them alive and keep them in their place. The persistence is the point.
What this Inquiry does not establish
- That we think in metaphors. Metaphor is everywhere in language. Whether thought itself is built from stored bodily mappings is disputed, and much of the evidence is circular.
- That brain activity is experience. A region that handles taste becoming more active is not the same as tasting. Linking regions to feelings this way is an inference, and the studies are small and mostly from single laboratories.
- That the body’s metaphors steer behaviour. The warm-coffee, Macbeth, vertical-time, crime-beast, hand-movement and orientation findings failed to replicate or shrank to nothing. Metaphorical framing has a real but small effect.
- That an aha is evidence. The feeling of insight is measurable, and it can be attached to a falsehood.
- That a metaphor can transmit an experience someone has never had. That is the residue. It is the oldest claim of the contemplative traditions, and the instruments can neither confirm it nor rule it out.
- That the traditions were right because the science resembles them. The images in this piece are borrowed or arranged by the writer: de Certeau’s moving van, Nietzsche’s worn coin, the first Inquiry’s trembling eye. The findings are the scientists’.
I said at the start that metaphor does at the level of language what happens at the level of lived experience. The evidence gives me part of that, and takes some of it back. It gives me the body: the sweet look reaching the regions that handle taste, gooseflesh at the end of a line. It takes back the grander claims, one failed replication at a time. And it adds something I didn’t bring: metaphors have careers. They are born, they work, they wear smooth, and they retire into ordinary words. The same machinery that dulls the new car dulls the new image. That is why the wordsmiths matter. Their gift was not that they knew more. It was that their coins still had faces.
What I can’t get from the evidence is the half I care about most: whether a sentence can carry you somewhere you’ve never been. I believe it can. But belief is testimony, not measurement, and this section is built to keep the two apart.
So, back to the father and the water. He can’t hand his son the salt. It’s gone, dissolved, invisible. All he can do is hand him the water and say: taste it from the surface. Taste it from the middle. Taste it from the bottom. The boy does, and it is salt everywhere, and then the father says the thing he has been carrying all along.
That is all a writer can do. I can’t give you what I felt. I can only hand you the water and ask you to taste.
You sit with that. So do I.
This Inquiry stands on the Map’s own words: The Fish Trap, Tat Tvam Asi and We’re All Just Walking Each Other Home. Its own teachings are on the Map now, from Salt in Water to The Finger and the Moon, gathered under Carrying Over. It continues The Sea Is Not Full, the first Inquiry, whose machinery it finds again in language; Everything That I Am, for the two orientations; Before the Words, on meaning that arrives before language; and The Word. The third Inquiry, More Real Than Real, takes its warning about the feeling of truth into the territory where it matters most.
A note on process: the ideas, the direction and the lived experience here are mine. I write these with Claude, an AI model, for research, structure and drafting, and I read and sign off on every piece. More on the About page.
- Aristotle. Poetics XXII, trans. S. H. Butcher (1895). Rhetoric III.10–11, trans. W. Rhys Roberts (1924).
- Bowdle, B. F., & Gentner, D. (2005). The career of metaphor. Psychological Review, 112(1), 193–216.
- de Certeau, M. (1984). The Practice of Everyday Life, trans. S. Rendall. University of California Press. Ch. IX, “Spatial Stories,” p. 115.
- Gendlin, E. T. (1962/1997). Experiencing and the Creation of Meaning. Northwestern University Press.
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